Data and AI in court

433 active cases · 9 dates ahead

EU Commission: Google adtech fine antitrust case

Regulator

European Commission

acted against

The Commission found Google abused its dominance in online display advertising technology by favouring its own ad exchange AdX through its publisher ad server and ad buying tools.

The case

Regulator
European Commission
Docket
AT.40670
Opened
Jun 22, 2021 formal proceedings opened Source
Decided
Sep 5, 2025
Status
DecidedGoogle ordered to end self-preferencing in adtech; divestiture left open pending Google's proposal.
Outcome
The Commission fined Google EUR 2.95 billion for favouring its own adtech services and ordered it to end the conflicts of interest.
Amount
EUR 2.95 billion

History

4 dated entries
DecisionSep 5, 2025 · 14mo agoEUR 2.95 billion fineSource
DecisionSep 5, 2025 · 14mo agoEU Commission: Google adtech fineSource
FilingJun 14, 2023 · 3.4y agoStatement of Objections sentSource
FilingJun 22, 2021 · 5.4y agoFormal proceedings openedSource
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