EU Commission: Google adtech fine antitrust case
Regulator
European Commission
acted against
The Commission found Google abused its dominance in online display advertising technology by favouring its own ad exchange AdX through its publisher ad server and ad buying tools.
The case
- Regulator
- European Commission
- Docket
- AT.40670
- Opened
- Jun 22, 2021 formal proceedings opened Source
- Decided
- Sep 5, 2025
- Status
- DecidedGoogle ordered to end self-preferencing in adtech; divestiture left open pending Google's proposal.
- Outcome
- The Commission fined Google EUR 2.95 billion for favouring its own adtech services and ordered it to end the conflicts of interest.
- Amount
- EUR 2.95 billion
History
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