EU Commission: Google adtech fine antitrust case
European Commission · AT.40670 · decided Sep 5, 2025 · Decided
The Commission found Google abused its dominance in online display advertising technology by favouring its own ad exchange AdX through its publisher ad server and ad buying tools.
The case
- Regulator
- European Commission
- Docket
- AT.40670
- Decided
- Sep 5, 2025
- Status
- DecidedGoogle ordered to end self-preferencing in adtech; divestiture left open pending Google's proposal.
- Outcome
- The Commission fined Google EUR 2.95 billion for favouring its own adtech services and ordered it to end the conflicts of interest.
- Amount
- EUR 2.95 billion
History
3 dated entriesRelated cases
Caption and links
Google Adtech
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