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EU Commission: Google adtech fine antitrust case

European Commission · AT.40670 · decided Sep 5, 2025 · Decided

The Commission found Google abused its dominance in online display advertising technology by favouring its own ad exchange AdX through its publisher ad server and ad buying tools.

The case

Regulator
European Commission
Docket
AT.40670
Decided
Sep 5, 2025
Status
DecidedGoogle ordered to end self-preferencing in adtech; divestiture left open pending Google's proposal.
Outcome
The Commission fined Google EUR 2.95 billion for favouring its own adtech services and ordered it to end the conflicts of interest.
Amount
EUR 2.95 billion

History

3 dated entries
DateEntry
Sep 5, 2025Decision: EUR 2.95 billion fine
Sep 5, 2025Decision: EU Commission: Google adtech fine
Jun 14, 2023Filing: Statement of Objections sent
WhenCase
Sep 25Telephone Conference Todaynext dateUnited States v. Visa (debit)Telephone ConferenceActiveAntitrustS.D. N.Y.
Oct 2Joint proposed final judgment due in 7dnext dateUnited States v. Google (ad tech)Joint proposed final judgment dueDecidedAntitrustE.D. Va.
Oct 8Oral Argument in 13dnext dateHachette Book Group v. GoogleOral ArgumentActiveCopyrightS.D. N.Y.
Oct 13Motion Hearing in 18dnext dateGoogle v. SerpApiMotion HearingActiveContractN.D. Cal.
Oct 15Initial Case Management Conference in 20dnext dateEVOX Productions v. GoogleInitial Case Management ConferenceActiveCopyrightN.D. Cal.
Dec 2Further Case Management Conference in 68dnext dateGavalas v. Google (Gemini)Further Case Management ConferenceActiveConsumer protectionN.D. Cal.
Jul 23Filed 64d agofiledEU Commission: Google DMA finesDecidedAntitrustEuropean CommissionEUR 890 million
Jul 9Filed 78d agofiledEU Commission: SAP ERP support commitmentsClosedAntitrustEuropean Commission
Caption and links

Google Adtech

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